Learn how to write winning email headlines and a captivating email body if at all you want to benefit from your email marketing drives. 5. Manage your email marketing campaigns profitably. For you to effectively manage your email campaigns well, you need to pay attention on how you communicate to the people in your opt-in list, when to send your email marketing messages to them and how often to send them out.

Knowing when and how to communicate email list to your potential customers in the email messages you write to them is a requirement to the success of your marketing campaigns. 6. Track your performance. Tracking your email marketing campaigns is really very important in any online marketing and advertising campaigns you make. Not only does it help you to improve your marketing messages but it's also a basis for you to know what works and what doesn't. Use software tools that track, record and analyze all the data concerning your marketing campaigns.

Automate your email marketing process by using auto responders. It's one of the lessons I have learnt since I started my online business. Automation helps to save time, to make follow-ups to your potential customers and to give instant replies to the requested information.